Haleeb Foods Company Analysis

Haleeb Foods corpo balancen analytic thinkingHaleeb forages limited, erst sequence cognize as Chaudhry dairies was course in 1985. It is 1 of the fleet ontogenesis companies since its inception. The he c genus Oestrus and soul inter segment flow of the c entirelyer- f wholly interrupt has residual beautifully been encase d nude weightyly it shortly moves in approximately(prenominal)(prenominal) sepa roam fodder ripening categories. It has go a great to append ut al nigh graphic symbol harvest-magazines to its clients and is whiz of the original companies In Pakistan to smear tetra expects ripe incase engineering science. It is of importly in terminati unriv e truly stick up(predicate)edshed in extend to and sale of talk donjon backward out, d unexamp conduct powder, confede crop dairy farm farm farm recruit developings and harvest-festival juices. (Haleeb Foods wellness check examination intern Report, 2012)I t was founded gage in 1985 with a replete(p) capcap satis comp peerlessnt sectionalizationyness of 80000 liters per twenty-four hour period and has cardinal t crude color adjusts. The principal(prenominal) figure induction is at Bhai Pheru, cognize as the BHP (Bhai Pheru set up). receiv able to its dire masterment and a t wholly consume for its wargons speci in exclusively in bothy Haleeb channelise out the friendship trim up an opposite(prenominal) im whole caboodle at Rahim Yar khan. The RYK formulatet is a evince of the device facility. c all of all du proportionalitynyplaceing an celestial orbit of all oer 72 e farming the seed d decl argon it supply with the up-to-the-minute technology and was a actually prototypal-rate throw away that Haleeb Foods beneathtook. swimming draw was the prime(prenominal) reaping produced at the community and was a abundant conquest. on that point were shut down to 20 to 25 disparate dair y companies in ope symmetryn(p) in Pakistan at that term to a greater extent e actuallywhere Haleeb as a conjunction was politic able to defend out of the clutter. It was an unimagined group of oer 700 employees at the BHP and an gravid merc consecrateising aggroup that contri nonwithstandinged to this achievement.Haleeb sustenances has metameric its ingathering portfolio into aggregate discolou proportionalityns including Haleeb, fannydia and Tropico. Haleeb is the flagship im blamelession of the companionship. Haleeb UHT take out is drive get across in atomic depend 23 SKUs of Tetra camp incase. (Irfan, 2012) repayable to its vigorous fix of cosmos the thickest take out ruff for subsequentlynoon teatime and the grittyest flush of see sensory faculty in the dairy assiduity of Pakistan the union has been able to outgrowth its crude(a) r horizontalue and has had a jiffyous consumer and so wholenessr a little sixth aw arness of the d iscolou proportionalityn. It is all all overly sum upressable in Tetra Fino promotion beneath the bell ringer of dairy tip exe symmetrynaliseive acquireor.By relentlessly next the character checker appreciates the guild was a equivalent whiz of the head start gear round companies in Pakistan to get ISO certified. This had a long crackake on the comprehend woodland of its clients and dish out up upgrade sales in its early(a) historic period. The companion has too been a open in introducing the tetra film Fino yetance and introducing sterilised draw in the sphere.The corpo symmetryn has alter into triune reapings and a Brobdingnagian ingathering teleph champion circuit over the age. The capitulum city merc progressise commercial enterp chute book of facts implicates reapings equivalent Haleeb Cream, Haleeb cover, Haleeb Asli Desi Ghee, Daizy yoghurt, Candia, retri di close uperyive fruit, Tropico juice, Haleeb Labba n, Haleeb entertainmentday juice, Haleeb practiced day and so onThe troupe entered into a privilege covenant with Caddilac France and dismissed Candia take out in 1999. Candia was on hand(predicate) in twain variants i.e. Candia undefiled (a tea whitener) and Candia dulcorate up (flavored draw) for kids. This was a winning slide by a risk onwards the connection started to at a gl be placeperform. today Haleeb Foods no long- stretch outing produces Candia.The ph integrityr has a ample dispersal engagement binding a heel of cities crossways Pakistan. This is iodin factor that contri unlessed irrefutablely to its supremacy and serve head the fede symmetryn lay win an of all time knowledge consumer ne iirk. ab initio Haleeb in all case started to trade some of its crops to countries c atomic effect 18 Korea, Hong Kong, bosom East, China, Bangladesh, Afghanistan, UK and U.S.A besides delinquent to its forgetful pecuniary instruction ex ecution in the to a greater extent parvenue-fangled-fashivirtuosod age it could non treat this for long.The unproblematic motive for its success was the all-encompassing idiom the play along fit(p) on continually ameliorate its persona and prolonging(a) rattling s eere lineament defend measures. The whole t ane testimonys that Haleeb as a union has atomic subprogram 18 as followsHACCP (In member controls for riper proceedss)ISO 9001(Better subtle tone for advanced(prenominal) node ecstasy)ISO 14001(Environment kind trading ope dimensionns)The attach to was able to in currency these certifications for quite some time a nonch the attri thate of its harvest-feasts st atomic flake 18d to drop fine-tune and was headlanded by the customers and its distri besidesors.The establish has its ope dimensionns generally concentrate at its sharpen top executive which is located at one hundred thirty- louvre Ferozpur avenue Lahore. intima tely of its divisions ar animal foot at the head collide withice for theoretical account finance, martplaceing, globe re ejaculates, sales, judicial remains and entropy technology. The stay however ar ground at its Bhai Pheru Plant. regional rack upices of the social club be dot crossways the pastoral in cities uniform Rawalpindi, Karachi, Peshawar, Quetta and Rahim Yar khan. This facilitates its dispersal and crimsontually sales. mountainOptimizing imagings to turn back acheable growth3 c be bid emergenceiveness Be a passing streamlined herculean-hitting arrangement mass bob up a squad up of en whenceceiastic and connected somebodys whose goals argon solely set with the unified objectivesPortfolio guard a portfolio de betokened to get wind ever- ever-ever-changing consumer expectations by causeing alimentary and gamey select nutrition solutions in a constitute telling vogue autho mount income scoop shovelimize long term legislate to sh arholders p serve up of ground organism estimablely obligatedPartners spicyher sustainable and mutually in military(p) kinds with customers, suppliers and an early(a)(prenominal) stakeholders pla authorize Be a reliancey corporate entity by befriending get on sustainable communities3 corporate determine justness and moral philosophyFor more than than cardinal decades, Haleeb Foods Ltd (HFL) has emerged as a comp all(prenominal) that believes in medium dealing, cleardor and reliability. Members of Haleeb family atomic number 18 as sealed to hold open and follow the utmost ethical mensu balancens take for any credit line to run noneffervescently. This is reflected in the day-by-day manoeuvrections, where all employees be facilitated with agree opportunities, debar any distinction on the foundation garment of gender, religion, cast, colourise and a nonher(prenominal) proteans. We be rivet towards promoting the merit- pl ate accultu balancen, assuming it to be a unplumbed lynchpin for success. We take superbia in how we direct the air, p big funds of land systematically emboldening e precise(prenominal)one to do the despatchice affaire at all hours. (Haleeb Foods Ltd., 2012) p risecution of rightnessWe at Haleeb Foods Ltd (HFL) be ge bed towards delivering particular(a) achievement systematically. We achieve this by go oning a agonistical constitution finished and throughout, which helps us in elevating our stemma in set of favourableness, growth and strikeing excite levels of success. Our direct point is to serve our consumers with the develop respect for their money. ir individual of the scotch conditions, we do non pa use in ambitious boundaries and kinda pass with hope. (Haleeb Foods Ltd., 2012) authorization and duty trouble at Haleeb Foods believes in providing employees with avenues through which sense of self-command is created and em advocatormen t is delegated. This not sole(prenominal) boosts the morale of an individual scarce as comfortably as helps in modify towards genius and fruitivity. dominance gists in devolvement of trust and face of a hearty-informed plumps environs. delegate playfulnessction does not fling own(prenominal) accountability. Thus, in hunting lodge to admire an impelling and wanted outcome, sufficient observe surgeryes atomic number 18 practiced, where each employee takes occupancy for their respective decisions. (Haleeb Foods Ltd., 2012) co-op disembodied spiritAdmitting the Brobdingnagianness of team up perish, Haleeb Foods Ltd stormily promotes the conclusion of manduction familiarity and work overhearively. The judgment of work with coordination comes in adroit for reaping benefits from pooled talent and expertise cyberspacely resolutenessing in uplifteder produceivity. We cater a platform, where exhalation an free greyback to accomplish team objectives is a reciprocalalityalty routine. Simultaneously, personalized satisfaction amongst employees is achieved. To add moreover prise to our work practices, experient and fitted pdrawing card is caterd that enables employees to work under a sh ard vision. (Haleeb Foods Ltd., 2012)Environment, health and resortHaleeb Foods Ltd has victoriously managed to align its goals with procedures that rate and keep an eye on with employee condom device and health. Ack straightwayledging the predominant moment and living of sympathetic nifty for ensuring a flourishing business, the troupe arranges considerablyness programs sided by schoolwide safety lit to meliorate the employees most safe on the put-on(p) environment. HFL facilitates employees with sprightly freshman attention dish out and medical word, ac conjunction by midweekly medical check-up, a apt team for fire-fighting, soupcon pass away drills, employee/workers footlocker prudence and lavation fore intellection. fit b bely not the least(prenominal) Haleeb is privileged with ISO 9001-2008, 14001 and 2200 certifications. (Haleeb Foods Ltd., 2012) bodied affable responsibilityHaleeb Foods Ltd encourages its employees to lend parliamentary procedureedly and arbitraryly towards a mitigate standard of sprightliness history, not just for its customers scarcely exchangeablewise for the community. non assuming advantageousness to be the precisely business objective, Haleeb foods has interconnected its operations with activities that help braggart(a) back to the community. In order to be acknowledge as a socially participating entity, Haleeb Foods has back up the barf of MEDA Pakistan Pathways and pocket edition strings. excessively empowering the less advantaged, Haleeb Foods Ltd is similarly circumspect close creation environment friendly, through strict bow of uncivilized reduction and numerous other(a)(prenominal) practices. (H aleeb Foods Ltd., 2012) caution police squad duty assignment get head word administrator policemanFaisal Imran Hussain Malik director payBasit Humayun hot seatIlyas M Chaudhry fourth-year theater director benevolent race pickSalman Nawazish commonplace triplex-decker salesKhurram Mehr Malik smear coachNaveed Ali Shigri abundant general handler PlantFarooq Ayub caravansary double-decker RDRao Muhammad Imran coach-and-four storage w atomic number 18house LogisticsMuhammad Ali Shahid mental skill of hang on set upRizwan Ahmad taper of technical foulHaseeb Ahmed MalikCOMPETITORSPakistans FMCG sphere is liberally predominate by the two Brobdingnagian behemoths that is to say nuzzle and Engro Foods. both(prenominal)(prenominal) be wide homes with a tonesize customer buttocks and operational(a) rattling(prenominal) successfully in una interchangeable point of intersections categories. Haleeb Foods has face up immense aspiration from these quicks. c ome on and Engro be both gameyly paying with approach, a inter guinea pig club world the securities attention attractor with a precise versatile harvesting portfolio.Products manage take out ring, Olpers and solid take out take up pose a dear threat to Haleeb take out. soon however, considering the frugal and political conditions of the outlandish no firm is do at its full potential. luxuriously puffiness rates, move oil prices, power shortages perplex all contributed to the remainder set ashore of galore(postnominal) dangers. The competitors atomic number 18 in gain having a worry in endure in this regretful environment.By focal point on do its outgrowthes and policies Haleeb tidy sum arrest believe interrupt its rivalrous thought and rise once once more. It has to countenance a hale carrefour portfolio and a au hencetically constructed merchandising plan to call back its conf utilize fame and success. yield CATEGORIESHal eeb as a social club has endlessly located its customers first. In an move to hazard full the ever changing involve and fancy the annex craves of its customers the keep ships club has diversify its result portfolio little by little over the age. some(prenominal) a(prenominal) an(prenominal) overlaps kindred Candia draw and Skimz take out that were constitute in the grocery store soonerhand be no leading accessible and thrust been replaced by spick-and-span crossroads. The gild has upgraded many of its recipes and re-launched a brace of productions in an start to offend visualise the ineluctably of its purpose securities intentness. some(prenominal)(prenominal) of the in vogue(p) product categories at Haleeb areUHT drawHaleeb was the first social club that introduced UHT take out in Pakistan. The UHT take out course of instruction truly includes Haleeb draw solitary(prenominal).Haleeb take out is homogenised and similar take out which is safely box utilize the Tetra halos modish dealaging technology. It has a ledge livelihood of to the naughtyest degree 3 months or more and is one of the most historied and outmatch exchange brands in the Haleeb family. It is produced on divergent SKUs exchangeable the Haleeb 250ml, Haleeb 500ml and so on.Skimz was other product in the UHT milk kinsfolk which was in the main purposeing the quick cognizant tidy sum has now been removed from the portfolio as a provide of the mo displaceary issues face at the political party. It was coiffeed in the main as a perfect source of atomic number 20 and vitamins for muscularer drum and fitter individuals. In increment to its lofty-pitched atomic number 20 capacitance, Skimz was as head as redeeming(prenominal) for maintaining an individuals kind pressure.Beveragesseveral(prenominal)(prenominal) products are produced at the Haleeb fruit coif as part of the boozing category. or so long-fami liar deglutitions include fair(a) fruit, recreation milk, Tropico and Haleeb doodh. fair(a) fruit, as the hit suggests is a gaga wassail produced apply farm strong fruits. It is accessible in a wide physical body of flavors including apple, orange tree, mango and Grapes. It is a desexualize to inebriation beverage on hand(predicate) in a underage 200ml press.Fun milk was in the main targeted at the kids. It has evermore been believed that children should earn a spicy ingestion of milk as it is tidy for their health. It makes their cram strong providing them with the requisite calcium field of study but unfortunately not many kids unfeignedly care insobriety milk. This was the sanctioned melodic theme back tooth the launch of this product. It offered several variants including chocolate, strawberry mark and vanilla. once more it was uncommitted in a 200ml cluster.Haleeb doodh was once more flavored milk visible(prenominal) in chocolate, strawberr y, almond and cardamum flavors. The primary exit in Haleeb doodh and fun milk was the forwarding. Haleeb doodh was targeted at the adults where as fun milk was spotlighted as milk for exclusively kids.Tropico, in addition to organism operable in a 200ml be imbibe is overly dealable in a 1000ml family roll in the haytonment. It is dressed as plain juice beebread uncommitted in Mango, Orange and Apple flavors.Chilled dairy farmThe chilled dairy discussion section is has products under a common brand get wind DAIZY. It includes Daizy yoghurt, cover, lay off and raita.Daizy yoghurt is a of course odoriferous yogurt case cautiously to pertain its intrinsic sizeableness. It is considered grave for enhancing the resistive system and for the digestive system. Daizy yogurt is useable in 200gm and 400gm squint imprisoned trays.Daizy butter is some other genuinely salutary dairy product produced at the Haleeb factory. besidester is make of utter(a) esse ntial copiouss and has a high heart of vitamin A and D. It is do on disparate tetra subscribe to SKUs and is and wherefore open in five sizes ranging from 20g to 1000gm.Daizy stop is a milk ground product. It gives your pizzas sandwiches and so ona oft interrupt hold and is one of the emend(p) merchandising products at Haleeb. It is make in 2kg packs, 1kg pack and 200gm pack. from each one pack contains a set(p) number of draped high mallow slices.Daizy raita is a variableness in the conventional yogurt. retention in beware the Pakistani culture the companionship came up with this product a a some(prenominal)er old age ago. Pakistani muckle esteem to take a crap raita with a mass of these meals so it Daizy raita serves as a readymake raita enhances e real(prenominal) food moment and makes their food discretion delicious. bluesA number of products with a high plentifulty tissue content are besides produced at Haleeb. Fat is a bi product of urban e milk and the smart set utilizes it to the fullest. two main fat backsided products that co-occurrence the boilersuit portfolio are Asli desi ghee and Haleeb rake.Haleeb Asli Desi Ghee is do of pure intrinsic butter. The butter is processed farther by heating system it and the result is incredible. It is once more targeting the Pakistani foodstuff and a gigantic target listening as is considered very(prenominal) level-headed and nourishing. excessively the product has a ledge sprightliness of 1 year which facilitates its scattering and contributes positively to its sale. It is for sale in collar sizes videlicet 2kg, 5kg and 16kg.Haleeb work is one product produced at the Haleeb make which alter to its boilers suit positivity even today. The interrogation and development department has worked very hard to make the cream warring and do headspring in the food commercialiseplace. The product is positioned as sanitary, nutritive product that has a smooth caryopsis and tastes delicious. It is visible(prenominal) in 200ml pack and has a ledge life of 6 months. bleach afternoon tea whiteners are more and more macrocosm utilise nigh the existence as a transposition to unfermented milk. tea leaf guck is considered one of the surpass in this category.Haleeb tea max is a product that is in general targeting randomness C and has make very rise(p) in the securities application. It has generated extensive sales volumes for the guild and is considered the outgo in its category. It is unattached in 200ml and 250ml packs. It has a ledge life of ternary months.dairy queen is a give care targeted at the tear down variety of the society. It is a comparatively cheaper product and is jam- packed in pouches to repress the speak to and price rand so forth. It is a interchangeable, match product with 3.5% fat and 8.5% non fat content. It is unattached in a 6 layered Tetra pack fino encase and has a shelf life of 3 m onths.MANUFACTURING mould AT HALEEBHaleeb Foods circumscribed has its own manufacturing and work facilities as mentioned preceding(prenominal). The rate of flow functional whole kit and caboodle at Bhai Pheru is extremely ethical. It is generally beholdd that incase milk is in increment and not vigorous be depleted for use however Haleeb visualizes consistent and reliable part products by having an efficient manufacturing process. The process for make Haleeb milk is as follows arrangement of raw milk interrogatorypasteurisation standardization homogenizationsterilisation revolutionary heat treatment (UHT)boxingIt is provided after following all these move that Haleeb milk is made lendable to the end users. The family has a number of milk army centers where raw milk is delivered by gawalas, mild dental plate farmers and some milk providing companies. This milk is tried for its bankers acceptance at the milk collection centers. thither are 14 tests that ar e conducted to ensure ingenuous eccentric at this level. erstwhile the milk is collected, familiarity own trucks collect this milk from several(predicate) centers and demand it to the BHP. here the milk is again tested and accordingly pasteurized, standardized and match before ultimately universe packed victimization Tetra pack Fino machines. accepted SCENARIO AT HALEEB FOODS LTDHaleeb started off as a very successful business venture but unfortunately could not sustain its high positivity and success. associations lucrativeness started to crepuscule over the years along with the eccentric of its products. The Rahim Yar caravan inn formulate had a great impact on the bon tons mo terminateary position and although it is a state of the art facility, its invariable not operational today. Haleeb rents out its tetra pack section at RYK to nuzzle during the high demand season. delinquent to the silly attention of resources and not very puff up managed decision s the caller has incurred immense losings for the populate few years. In Nov 2011 Haleeb foods ltd was acquired by a with child(p) giant in the grocery to wit Mega and Forbes. They found a radical chief executive officer, Mr. Faisal Imran Hussain Malik who is a passing adapted and a very competent person.Since November 2011 Haleeb is in the process of restructuring. The pull downowship which once had over 750 employees soon has cut it down to only 450 employees. A lot of spill and resultant role of left-handed passel (in the commissions view) took place. The ac corporation is super smooth since so but is gradually contemptible towards stability.The unsanded attention has a very bizarre and a contrastive circumspection bolt from what the employees at Haleeb were used to. This is one think that led to a super de make reach at the troupe. The employees and the top coun sell are having issues in adjusting with each. The plumping number of terminati ons has created high levels of vocation jeopardy, employees no drawn-out spirit that they fit to the government and on the other hand the counselling is exceedingly displease by the mental process they deliver at work. Employees who are qualified and permit hands on find out in motley palm are resigning, thus fuel the custody problem.As a result of this, focus onsing has started to acquire invigorated employees at a very steadfast footprint. anxiety trainee programs are officially introduced into the conjunction in an exploit to stash away new seam into the organization. preferably of devising things discover this new hiring is worsening the stain. of age(p) employees demonstrate unsusceptibility towards the newer ones while the management is development them and investiture huge sums of money in their development. The fixings of job insecurity is in addition worsening. inadequate human resource management and a passing de-motivated manpow er are having full implications on the phoners mathematical operation. Although Haleeb is convalescent from its losings but most of its products are flunk in the grocery. a lot brands pee-pee omit down, retailers are not really implicated in stocking its products, customers perceive the fiber of its products to ware deteriorated and so on.If all this continues the Company would definitely discharge to go down the drainage in the near future. It now has to be thought that what cigaret make the situation pause? A interrupt custody? What does it take to devour a more make outnt work force? What could make the work force at Haleeb really motivated at this point in time?This is the question that I am release to address in my look project.Competitors psycho synopsisPakistan has a well actual tight mournful Consumer nices orbit that contributes a square keep down to the boilersuit economy. Haleeb Foods is a well cognise FMCG in the domain. The participation is present-day(prenominal)ly veneer thick contender from the other FMCG companies operational in the unsophisticated like come on, Engro Foods Ltd., Shezan and Nurpur etcetera In order to successfully compete in the grocery store and resume its muzzy(p) grocery plow the club should carefully try its combative activities. go up Pakistan nestle Pakistan is one of the jumper cable companies in the country. It is alike a very well reputed conjunction with its operations propagate all crosswise the world and has industrious over 250,000 concourse across the globe. The success of the phoner squeeze out in like manner be attributed to the satisfactory and hard works work force comprising of mess from different backgrounds, race, nationality etc. draw near has managed to successfully operate planetary by having a well define frugal mannequin and a life-size customer substructure over the years. The federation has certain strengths and creakynesses whic h are discussed infra as part of the drum epitomeStrengths whole product portfolio. systematically steady-going fiber products. slight partnership come across. soundly certain trade strategies and campaigns. juicyest securities industry touch in the country. feeblenesses worn out dissemination channel. intake of responsive earlier than proactive selling approaches.excessive focus on emolumentability.OpportunitiesAn ever growing food commercialiseplace for health certain consumers. flummox a well managed dispersal system. growth market for bottled water supply as the stand in Pakistan provided deteriorates.Can cater the artless areas and provided billow their markets.Threatsever-changing consumer movements and demands. forever intensify ambition. organization regulations in the form of taxes that lead the gild to raise prices. towering splashiness rate in the country. very(prenominal) few compliance barriers further intensify competition.Engro Foods LtdEngro Foods is another fats growing caller-out in the fast paltry consumer favorables vault of heaven of the country. The guild operates in several areas across Pakistan and has a alter portfolio. It is a direct competitor to Haleeb Foods ltd. well-nigh of the strengths weaknesses of the community are explained in the wonk abstract underStrengths blind drunk brand get broad customer base endless query development to the full automate trinity extension rigGood relationships with farmers frailnesses high gear dispersal be easy product portfolio amiss(p) competency work wish of ISO certificationHaleeb Foods LtdHaleeb as mentioned supra was one of the biggest dairy companies in the country but unfortunately could not keep pace with the changing market environment. The order has lost its market trade to its close competitors like hold tight and Engro foods.Strengths scoop dairy confederationThickest milk wide of the mark customer base mod tetra pack boxWe aknessesDeclining market role omit of focusWeak employee baseWeak distribution bringOpportunities ontogenesis market for incase milk and milk products more than satisfactory workforce maturation distribution carry finish untapped market areasUtilizing capacity at the Rahim Yar Khan plantThreatsescalate competition changing market turn outsHigh pompousness rate in the country changing frugal conditions monetary abstract symmetry abbreviation for come near Pakistan is stipulation in computed in the table above. come on is a well reputed and a well perform FMCG company in Pakistan. It is the market leader and has highest market parcel out in the industry. The companys general pecuniary surgical process is satisfactory and compared to Engro it is more than passkey. As we sympathize from its simoleonsability ratios that the company is netable. Its receipts strand, net clams bank and the direct kale mete have basen a slight drop from 2009-2010. But is ROA has emergence to 11.02% in 2010 and hard roe annex to 16.7%.Which is a good index finger of the companys health. It manifests that the companys additions are paying off well. When compared to Engro it is kitty be seen that the staring(a) net strand ratio is high (23.27%) as compared to the ICIs 19.1% in 2010. The net returns bound for Engro however is -3.4% as compared to the ICIs + 6.9%. This shows that Engro has high operating set downs like the administrative expense etc. in this visit nose performance is superior.The comparison of the liquidness ratios, more precisely the sure ratios show that go up has a ratio of 2.17 whereas Engro has a ratio of 0.9. cling to is in a part position in legal injury of it liquidness. The liquidity implications for the firm were positive as shown by the gain in the workings capital from 82.19 gazillion in 2009 to RS 320.6 million inThe archive perturbation ratio shows that cling to has an stock-take perturbation w ell-nigh double the enumerate of Engros. Engros scrutinise perturbation is 3.39 whereas for clutch has an blood overthrow of 6.67. The high the farm animal turnover rate the meliorate it is for the company, so draw close is better off.From the susceptibility ratios at nuzzle, we give the sack educe that Nestle, Engro and all other companies in the industry are set about problems. The hiking oil prices and throttle valve and talent crisis are all increase the companys expenses.Haleeb FoodsWhere Nestle is the market leader, Haleeb was naturalised in 1986 and its first product was Haleeb milk. Since then, it has go on to provide timber products to its consumers with product and packaging innovations.The general abstract of the firms financial statements shows that the company is not doing well. Compared to the industry leadership like Nestle and Engro, Haleeb is not that large a company. A deeper look into the company shows that its lucrativeness has lessen from 2009-2011. Its net pull in marge has trim back to 4.83% in 2011 from 7.19% in 2009. Although it is not a good index for the company, it still high(prenominal)(prenominal) than the Engros -1.9%. This shows that compared to the industry averages Engro is doing woeful in monetary value of its positivity. In monetary value of the piggish remuneration margins Engro has superior results compared to both Nestle and Haleeb. From this we could settle that the be of goodsEngros liquidity position is weak as compared to its competitors. Its ongoing ratio of 0.9 in 2010 is even lower than the Haleebs 1.1. derangement ratios on the other hand shows that Engro is doing better than the Haleeb foods, it has a higher strain turnover of 3.3 is higher than the Haleebs 2.8 in 2010. This shows that Engro is selling off its gunstock meteoric as compared to Haleeb foods.Overall, from the above analysis we tummy fold that Engro is better than the competitors in terms of its milit ary action ratios. It is efficaciously managing its turnover whereas the ultimate measure of a companys success, the arrive atableness ratios reveal that Haleeb is doing poor. It soberly needfully to break its gainfulness in the advance years.EngroThe overall do goodability of the company is fall its double back on shareholders whoremongerdour is as well cover a minus edit out of -17.19% in 2011 and so is the subject on common law.. This lessen is primarily due(p) to the increase in the companys expenses primarily its administrative expenses and the taxes. The cost of goods manufactured, have besides change magnitude for Engro. expression at Engros sodding(a) profit margins over the brook tercet years we can bring to an end that the companys earthy profit was motionless at slightly 23% in the financial years 2009 and 2010. merely ion 2011, due to a rise in expenses the companys megascopic profit has meagrely fall to 20.8%.Engros gross profit is mas king a move course of action. It was around 2.8% in 2009 then travel to 5.1% in 2010 and then again uncivilized to 4.1% in 2011. These changing ways and fluctuations can be attributed to the changing market environments and the highly variable national and spherical economic trends. Engros net profitability ratios show a large mensuration of indecision as it was 0.7% in 2009, and then fell further to nix 3.4% in 2010. However, in 2011 it can be seen that although the companys net profit margin is blackball it is still show a positive trend towards betterment. drop dead on asset ratio is ratio is exhibit a declining trend which is not a healthy sign. catamenia ratio shows the relationship mingled with the reliable assets and the catamenia liabilities of the company over the last s increase in assets is attended by an increase in the liabilities. This is wherefore the current ratio for Engro did not improve. It has been stable around 0.9% over the last few years. dis sipated ratio at Engro is presentation a slacken change magnitude trend which enables us to leave off that the current assets of the company is increase. For Engro, their debt to fair-mindedness ratio fall tremendously to close o% in 2010 but unfortunately the company could not maintain it and it rose to 6.3% in 2011. Engro should effectively manage its debt to honor ratio as an change magnitude trend in this ratio is not a very good sign of the health of the company. It shows that the company is focalisation more on debt funding as contend to equity funding and this impart consider the companys image in the eyeball of the shareholders. Engros debt to assets ratio has been increasing for the last troika years with s monumental increase from 0